MARKETING
Top Healthcare Marketing Tips for 2022
Written by: Michael Reddy, President of Digital Authority Partners— Healthcare marketing is tricky. But if it was easy, then everybody would be doing it. Whatever your product or service might be — if you’re in the healthcare industry and looking for healthcare marketing tips, you’re in luck. First, a quick recap: Healthcare marketing refers to the marketing strategies…
Read MoreWays to attract (and keep) new patients: DentistryIQ’s top 10
Written by: DentistryIQ Editors on May 26, 2021– Web exclusive Getting new patients is at the top of almost every practice’s to-do list—not only attracting them, but also keeping the ones you have. The secret is, there’s no real secret, just hard work and building on commonsense practices. A mix of making a good impression…
Read More5 steps to start your own independent practice
Written by: Susanne Madden, MBA with Physicians Practice on June 5, 2019– Advice for how to go solo – and be successful. Physicians decide to strike out on their own for a multitude of reasons. Some find a desire to do it their own way after years of working as an employed physician in another…
Read MoreThree Keys to a Practice Comeback
Written by: Roger P. Levin, DDS with DentistryiQ on November 10, 2011– Systems for customer service, scheduling, and case presentation are key to jump-starting growth in your dental practice, says Dr. Roger P. Levin. At a recent business conference sponsored by the Harvard Business School, I heard several speakers emphasize the same point … successful…
Read More4 Tips For Starting A Successful Dental Practice
Written by: Elita Torres on August 10, 2020– So, you are planning to take your career in dentistry to the next level by opening a dental practice of your own – congratulations! But before you start looking for a place to start your practice, there are a few things you need to put in place. Just like…
Read MoreMitigating risk as the pandemic persists
Written by: Robin Ntoh with Physicians Practice on December 15, 2020– Tactics to consider as you contemplate emerging risks and refine your COVID-19 response. As COVID-19 cases rise around the United States, the welcomed uptick in appointment volume that many physician practices experienced in August and September is in danger of evaporating. At this point, all we know for…
Read MoreHow 4 practices are creatively mitigating COVID-19 risk and gaining patients in the process
Written by: Justin Bosco with Dentistry iQ on October 26, 2020– Since the novel coronavirus pandemic began earlier this year, dental practices have had to quickly adapt to new infection control policies and new expectations from patients. While most dentists and patients alike are adjusting to the “next normal,” some practices have also found innovative and creative ways to…
Read MoreA QUICK WAY TO CONNECT WITH PATIENTS
Written by: Steve Vargo with IDOC— The longer I study what makes some doctors more influential with patients than others, the more I appreciate the ability of some to build strong connections with the patients they serve. In a fast-paced healthcare environment where some doctors and their staff are seeing patients at a rapid pace,…
Read More4 strategies for attracting new dental patients and keeping the patients you’ve got
Christine Alfano is the senior director of corporate and dental channel marketing at Vyne — DentistryiQ Yes, attracting new dental patients is very important to the survival of your dental practice. But so is keeping the patients you’ve already got. Here are ways to keep patients that you may not have thought about. Most dental…
Read MoreI’VE STARTED MY OPTOMETRY PRACTICE, WHAT DO I DO NEXT?
Written by: Steve Vargo with_IDOC— Starting a solo optometry practice can be a daunting task, especially considering most optometrists do not graduate optometry school with a strong grasp of the business aspects of running a private practice. There are many things you need to do prior to your grand opening, but the work doesn’t end…
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